At MBL Solutions we see Loyalty as a way to increase repeat purchases, word of mouth recommendations and value of each purchase.
Our approach focuses on motivating positive engagements. A customer can be driven by conscious or subconscious motivating factors, such as need, influence, reward, or desire for success, control and belonging. Our steps to Loyalty include understanding the corporate objectives alongside identifying the audience, what motivates them and what you want them to do. There are key mechanics which, with tweaks, will motivate all people.
There are also platforms, such as MBL Inspired Deck, which can provide a standard out of the box solution, or can expand to provide the engine of any Loyalty programme.
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