SALES RECOVERY WHITEPAPER
Shopping Cart Abandonment refers to the loss of a customer who is going through the check-out process of an online transaction.
There are ways to reduce abandonment rate. Shopping cart recovery is an effective remarketing tactic that can be used to recover lost sales using a shopper's data. Information retrieved from a customer registering, creating a wish list, or previously purchasing a product can be used as a powerful cross-sell and up-sell tool.
Our guide to Sales Recovery has all the relevant methods, information and advice on how to help rescue your abandoned shopping carts.
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