Your end-to-end gift card partners

MBL are experts in physical and digital gift card products, providing everything needed to deliver and drive profitable gift card programmes.

Your end-to-end gift card partners

MBL are experts in physical and digital gift card products, providing everything needed to deliver and drive profitable gift card programmes.

MBL – the physical and digital
gift card specialists

MBL – the physical and digital gift card specialists

Industry-leading
technology

Our technology and experts enable real-time profitable sales and redemptions, captured through real time reporting.

Integrated sales
platform

Our sales platforms are fully integrated with the UK’s biggest B2B sales providers - allowing merchants to immediately access 80% of the B2B marketplace at launch.

Dedicated customer
management

Dedicated, experienced account, financial and customer management enabling incomparable support to merchants.

We specialise in...

Business-to-business management

We can manage all aspects of your B2B gift card programme from end-to-end.

Physical and digital
fulfilment

We ensure your customers receive their gift cards seamlessly.

Staff and member
benefits

Access to partnerships with agencies in the staff benefits sector.

Customer acquisition

We help you get the right gift card solutions to the right customers.

Customer loyalty

Customer loyalty programmes tailored to your business needs.

Customer service

We are best placed to handle queries with access to card/transaction data.

How gift card programmes increase your profits

16% of shoppers now buy gift
cards for themselves, making gift cards a predictable, recurring income stream.

MBL helps retailers convert this behaviour into long-term value through scalable, digital-first gift card platforms.

Promotional gift card purchases have doubled since 2021.

MBL’s promotional engine powers targeted, data-led campaigns that increase acquisition, frequency, and margin — with no additional operational burden.

Multi-store gift cards now account for 40% of all sales.

MBL connects retailers to high-traffic, high conversion multi-brand environments, expanding reach far beyond owned channels.

Fast redemption is now the norm, with half of gift cards redeemed within a month.

MBL’s real-time platforms ensure instant activation and smooth redemption journeys delivering immediate revenue recognition for retailers.

Retailers say B2B is the key growth driver.

MBL plugs retailers into the UK’s strongest corporate network; incentives providers, employee-benefit platforms, loyalty operators; unlocking high-volume, predictable sales.

Retailers view fraud as an increasing risk.

MBL’s enterprise-grade issuance systems, risk monitoring, and fraud-prevention safeguards reduce liability and protect customer journeys.

*UK’s GCVA State of the Nation Report 2025

Market-leading platforms to manage your entire gift card range

At MBL Solutions we don’t just provide market-leading technology solutions, we take time to learn about our clients and their customers.

Industry-leading technology platforms that manage physical and digital gift cards, single-use coupons and product codes at scale.
All platforms perform instant real-time transactions.
Access to your real-time reporting suite designed for commercial and financial users.
Dedicated account management bringing business intelligence, insight and experience.
Access to the biggest B2B customers and opportunities including Employee Benefits, Banking Rewards, Telco, Marketing and Brand Partnerships.

Trust MBL Solutions to drive your revenue

We know how challenging it can be to successfully launch, manage and drive gift card programmes to secure the incredible opportunities available in the marketplace.

MBL Solutions has 25+ years’ experience in this complex and evolving market.

MBL helps you navigate and optimise the gift card market to take your share.

MBL specialises in Gift Cards, let us drive new revenue into your brand.

We help you understand your customers

At MBL, we help clients to grow their revenue through improved gift card programmes.

Whilst nurturing your gift card programme, we will make sure that you are represented everywhere you want to be, whether in your stores, online or in the B2B sector.

It isn’t just about showcasing industry-leading technology and award-winning platforms, it’s about forming strong working relations that provide opportunities to understand merchants and their customers.

MBL provides a full end to end service for all gift card services: processing; consumer sales; B2B sales; financial management; fulfilment, customer care.

We work with some of the UK’s biggest merchants

MBL have been a long-standing partner of New Look’s, providing us with an extension to our current team and market-leading technology. Gift cards are a key product and act as a powerful tool for our marketing, customer acquisition, and retention campaigns. We have continued to successfully increase the New Look gift card business across major B2B markets. The team at MBL continues to deliver fantastic results, supporting our growth and enabling us to strengthen our position. They are always a pleasure to work with.

PizzaExpress has worked with MBL for a number of years in managing our B2C and B2B gift card sales and fulfilment. Throughout this time, they have been professional in approach and proactive in continuously working collaboratively with us to grow sales. They have worked hard to help PizzaExpress foster strong relationships with numerous agency partners across multiple markets. Their support has contributed to strengthening our presence in key channels. A pleasure to work alongside as a trusted and valued partner.

Since working with MBL over the past three years, our B2B gifting channel has gone from strength to strength. When starting out in the market, they provided us with a gateway to agencies and platforms we wouldn’t otherwise have access to. We see them as an extension to our B2B team, and they support us with industry-leading technology. Their insight and collaboration have contributed to our growth across key channels, and we look forward to continuing to work with MBL to reach our objectives.

MBL has been an outstanding partner in managing our B2C and B2B gift card sales and fulfilment over the past few years. Their team consistently demonstrates a high level of professionalism and proactivity, working collaboratively with us to grow our sales and strengthen our position across multiple markets. From day one, MBL has opened doors to key agencies and platforms we wouldn’t have been able to access on our own. The results speak for themselves, and the partnership continues to deliver real value.

Head of PR – B&M.

“MBL have been instrumental in creating and launching schuh’s B2B digital gift card proposition. From initial concept through to delivery, they’ve provided the expertise, technology, and market insight to help us build a strong and scalable sales channel.
Their collaborative approach and deep understanding of the gift card market have made them a trusted partner. The platform, processes, and support they provide have enabled us to confidently grow our B2B presence, and we look forward to continuing to build on this success together.”

Head of Brand Purpose & Partnerships – schuh.

3 Simple Steps

Step 1

Get in touch – complete our contact form. One of our dedicated team will reach out to you.

Step 2

Tell us about your business goals and your motivations for your gift card programme. We will listen, analyse and design a specific solution for your needs.

Step 3

Lets collaborate, to establish and drive your gift card program. Enjoy increased revenue and brand awareness.

Meet the team

Alexis
Matheson

With 15 years of retail
experience before joining
MBL 5 years ago, Alexis takes time to understand the needs of retailers to ensure they get the most from MBL’s products and achieve their business
objectives.

Jay
Hockings

With 13 years of experience in the UK gift card market, a passion for identifying and developing new markets, Jay has a track record of getting results. Jay is responsible for launching successful products and expanding the company’s footprint in new areas.

Shannon
McCollum

With over 4 years B2B
experience within MBL,
Shannon has built up a vast knowledge of the industry. As Head of Operations, Shannon works closely with all of our major retail partners.

Christian
Innerbichler

Over 10 years’ experience developing purpose-built technology solutions for the UK Gift Card Market, Christian has designed and delivered scalable platforms that power some of the country’s leading retail and digital reward programmes.

GCVA State of the Nation: Top 10 Takeaway:

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